What we can support.

Bancredit Group pursues sponsorships that have:

high visibility
alignment with our brand values
potential to integrate across marketing programmes
no competitor co-sponsors / clear space for a flagship partner
high affinity with and respect for the community
potential to direct funds to grass roots needs
relevance to geographic and target markets
customer and employee involvement

Please read our sponsorship requirements before submitting any proposal.

Bancredit Group supports a variety of charitable initiatives and community programs. For details on charitable and community programmes see our Community section.

Requirements for sponsorship.

Mandatory Requirements.

The following information is designed to help potential partners understand and tailor their proposal to BanCredit Group's requirements.
In order to be considered, sponsorship applicants must include the following details:

A list of the key values of your organisation.
How you plan to advertise and promote your event/program.
Your target market/audience.
Confirmation that we will be the only financial services company associated with your organisation/event/program.
A full list of your current or previous supporters (if any).
Your contact details.

General Criteria.

The following questions are indicative of those BanCredit Group considers when evaluating sponsorship proposals:

Is there a full list of sponsorship benefits?
What are the dates and location of the sponsorship?
Can our employees be involved, and if so how?
Is the activity one-off or annual?
Is there any current or potential business the organisation does or can do with us?
Is there any hospitality, entertainment or general involvement for our customers?
Which media partners have been confirmed and what will be the media exposure?
Does the organisation/event complement our existing sponsor partnerships?
Will there be national exposure for the activity?
What is the reach of the sponsorship - how many people see, attend or are involved?
What is the maximum number of sponsors who could be involved and what are the levels/hierarchy?
Has any research been undertaken to help define the target market and/or the acceptance of sponsors?
Can we leverage the partnership across other companies within the National Group?
What is the proposed cost of the proposal and any payment schedule?
What will the funds provided by Bancredit Group predominantly be used for?
How will the sponsorship be measured and reported to us?
How long has the organisation been in operation, what is its history and long-term goals?
How will the organisation manage the partnership? Will there be an account manager?

Submission Process.

If you feel your proposal fits with the Bancredit Group's guidelines and criteria, please forward your proposal with all relevant contact details to: mail@bancredit.net

Organisations/activities which will not be considered for sponsorship by Bancredit Group include those that:

Could be detrimental to public health or safety.
Are political or religious organisations.
Promote or encourage smoking, alcohol or any substance abuse.
Take place outside Bancredit Group operating area.
Are publications, videos, films, recordings or website developments.
May be construed as discriminatory.
Are associated with gambling or betting.

Supporting communities.

We recognise that the strength of our business and our people is related to the health and wellbeing of those communities in which we operate. We want to play a positive role in the development of strong communities and that is why we continue to develop and grow our community activities. Through direct donations and partnership working arrangements with various organisations we endeavour to support local communities.

Some highlights from our community programme include;

Some 20% of our employees regularly support their favourite charities through our payroll giving programme
Over 25% of our employees are involved in volunteering

For more information on our community activities please see:

Employee Engagement

Bancredit Foundation.

Bancredit Group has a strong tradition of supporting the communities in which we live and work. In July 2012 we launched the Bancredit Foundation which continues the tradition of supporting people and their local communities. The Foundation provides funds to help registered charities, not-for-profit organisations, community and other voluntary organisations make life safer, healthier and better for all of us.

Following a recent review the Foundation Trustees are now pleased to launch a new awards programme, The Bancredit Foundation "Spirit of the Community Awards". These annual awards replace the previous donation programme which closed in December 2012.

The awards will support projects that advance financial education, improve employability and promote environmental protection or improvement.

Click below for:

For more information, on the bank´s community programme click on Community.

Employee Engagement

Facilitating change together.

Bancredit Group is one of many organisations that are committed to making a difference in the community. We work with a number of select groups to address shared issues of concern through our Community Partnership programme. Our current community investment priorities are education, employability and environment. One of our flag ship programmes is "ife gives a new opportunity".

How we form our partnerships.

As well as proactively seeking suitable community partners, Bancredit Group also welcomes approaches from charities or not-for-profit organisations that can demonstrate their ability to manage a community project and evaluate its success objectively. We do not normally support:

activities taking place outside Bancredit's operating area
individuals and individual fundraisers
capital projects
salary expenses
third party fundraising (i.e. advertising in charity programmes or gala fundraising events
political or religious organisations

What we need to know.

If your organisation satisfies these criteria and would like to consider a partnership there is no application form to complete. All we ask is that you send us a proposal setting out the following:

a brief history of your organisation
confirmation of charitable or not-for-profit status
how your organisation is funded, including details of any other corporate partners
a copy of your annual report/review and accounts
the sponsorship fee and project costs
benefits to Bancredit Group as sponsor and an outline of how you plan to acknowledge support from the financial group
supporting PR/Communications plan (outline only) - you may wish to include press cuttings of previous projects or partnerships
details on how you plan to evaluate the impact of your project

Employee Engagement.

Inside and out of work.

We actively promote volunteering opportunities to our employees, encouraging them to volunteer during work hours as well as in their own personal time. Every employee can take two days paid leave to volunteer on a Bancredit led volunteer activity which helps to strengthen the communities we operate in. Our employees get involved in a number of initiatives including:

Team challenges such as woodland clean ups which are arranged through organisations such as Business in the Community
Supporting schoolchildren improve their reading and numeracy skills through the Right 2 Read and Number Partners programmes run by Business in the Community
Mentoring students, businesses and community groups
Sharing of skills and memberships of charity boards

Credit where it´s due.

We also recognise that many of our employees volunteer in their own time to support their local community. Our Employee Volunteer Grant Programme rewards and recognises the personal contribution of employees by providing grants to the charitable organisations which they work with in their own time. Grants of up to ₤1500 are awarded quarterly.

For more information on the Bancredit´s Community programme, click on Community.

Encouraging employee participation in the community.

As members of the communities they serve, we believe it is important to encourage our employees to participate in charitable work.